I cannot stress enough the importance of Digital Post-Production. It is a crucial part of the photographic process, and an integral part of my workflow.
Back at my office, generally the following day after a shoot, I colour balance and process out the RAW files using professional RAW conversion Software i.e. I convert the RAW files to TIFF files. This first stage can take some time as each file that I shoot is over one hundred megabytes in size.
On most shoots I can easily take a hundred or a few hundred captures. Although, this doesn’t mean that the client will receive hundreds of images, as sometimes I take many, many captures to build, style and create one image and sometimes I merge many images together to create one master image and that will be the final image presented to the client. For example, the image below was created using approximately ten individual frames.
Once the files have been processed out as Tiffs, I retouch and clean each image using another professional photo-editing software package called ‘Photoshop CS6’. Each image is then enhanced using a variety of different techniques.
On average, I spend about twenty minutes working on one image in Photoshop, some images take longer to retouch (such as the image below).
As an example, in order to illustrate the time spent working on images, if I shot twenty separate shots in a day and then spend twenty minutes retouching each shot, this totals to about six and a half hours of retouching, add the file processing time and you have an eight hour day.
This is why I charge for digital post-production, it takes a long time and a lot of skill and inturn I am able to deliver the highest quality images to my clients.