Pricing & General information


Do you charge a day rate or by the hour?
I charge by ‘the day’ and by ‘half-day’, very rarely by the hour.

How much do you charge for a day?
I charge £1,000 a day, plus expenses.

How much do you charge for a half-day?
I charge £600 for half a day, plus expenses.

What does this fee include?
My fee is for my photographic expertise along with the use of my own photographic equipment (which is worth approximately £30,000).
Image Usage: Upon payment, captured images can be used by the client on their Website, for Social Media, for PR purposes, in printed Brochures, promotional material, award submissions and their portfolios.

Do you charge a fee for Digital Post-Production?
Yes I do, for every day that I shoot I then spend a minimum of one day working on the images in digital post-production. For this, I charge the same day rate as my photographic fee. The more retouching that is required, the longer it will take to complete. This is a critical stage of the process, as it takes time and skill and so I charge for this accordingly. Read more about Digital Post-Production.

Are there any other expenses?
The only other expenses are: Accommodation (if required), Travel (for instance, fuel or airline tickets), taxi’s, parking, congestion charge (if working in Central London), rental of additional lighting (should it be required), the cost of a hard-drive for the storage of the clients digital files (again, if required) and a photographic assistant on the shoot. Allow at least £100 a day for a Photographic Assistant. Night shoots are time and a half.

How much do you charge for travel days?
I charge 50% of my day rate for long distance travelling whether it’s by road or by plane.

Do you charge to do a recce?
I don’t if it’s within a 25 mile radius of my office.

How long is a day’s shoot?
A day’s shoot is typically 9am to 5pm allowing an hour in-between for lunch. (In an ideal world an hour for lunch would be nice but it rarely happens as we are all generally fired up and keen to progress with the shoot)

How long is a half-day shoot?
Half a day’s shoot is either 9am (start time) – 1pm (finish) or 1pm (start time) to 5pm (finish).

How much do you charge for a night shoot?
Night shoots are charged at time and a half.

In what format will the digital files be supplied to us?
Images can be supplied to a client as High Resolution TIFF files and/or High Resolution JPEGS.
On request, I can also supply clients low/medium res JPEG files for emailing.

Who owns the copyright of the digital images?
The Photographer maintains the copyright, unless otherwise agreed. However, I’m fairly flexible when it comes to copyright, the one thing that I stipulate is that I am able to use the imagery for my own personal promotional purposes, for instance, on my website and on my social media.

How large will the TIFF and JPEG files be?
Each HiRes image that I supply to a client, whether in TIFF or JPEG form, will be over 100MB in size (approx. 150MB). Resolution will be at 300dpi, colour profile Adobe RGB 1998.

How do you supply digital files to your clients?
Files are transferred digitally using WeTransfer. This is a great way of sharing files should the images be needed urgently. If the job is an extensive project I’ll supply the client with a dedicated hard-drive containing all of the images.

Do you keep a copy of the digital files?
Yes, I keep a copy of every job that I undertake.

Advertising rates:
Usage Fee’s / Image Buyout Fee’s will need to be negotiated if my images are to be used for mainstream advertising purposes.

What are your payment terms?
My payment terms are strictly 15 days from the date of the invoice.

Contact Patrick

Pricing & General information